F14-11/4: Mobile UX in Today’s Apps Economy

Track/s: Mobile

With the short patience of today’s consumers, a brand only gets one chance at making a good first impression. Mobile developers and testers are tasked with making sure a brand’s app stays competitive in today’s apps economy as multiple operating systems and thousands of devices continue to hit the market. QA teams must meet the demanding needs of users who, if their expectations of flawless design and functionality are not met, can easily switch to another brand’s app within seconds at little-to-no-cost. This session will help attendees ensure apps exceed expectations and delight users.

Applause Chief Marketing & Strategy Officer Matt Johnston will explain that it is vital for companies to audit the app from a human’s perspective, listen to their users directly, and identify the problems that need immediate fixing in order to help a brand’s app rise above the crowded mobile marketplace, all to keep users coming back for more.

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Session Speaker:

Rich Weiss, Director of Product Marketing, Applause
Rich WeissAs Director of Product Marketing, Rich Weiss identifies and develops best-in-class practices around testing the next generation products and apps that power our lives. When not talking with customers, testers and industry thought leaders on the importance of app quality in delivering winning digital experiences, Rich an be found checking out the latest gadget, going for a road trip or cheering on his beloved Red Sox. Rich holds a Bachelors of Science in Business Administration from Boston University and a Master of Business Administration from Bentley University. Rich is passionate about new technologies, just be careful or he’ll tell you all about his home automation aspirations.

Speaker Details:

Rich Weiss, Director of Product Marketing, Applause
Twitter: @beantownrich
LinkedIn: Rich Weiss
Blog: blog.applause.com